Wednesday, November 5, 2008

Race ads

Race ads continue to be controversial in the US. Looking at some of the ads in the late 19th century and 20th century, we see the role of racism in advertisements. During this time period many heads of corporations who were white and protestant, subscribed to a sociological croc politely labeled "social darwinism." It said that white protestants were successful because of nature, and because the ruling class believed in this racist ideology, the average american was bombarded with racism. Only during the civil rights era did the underpriveleged groups, African-Americans, Hispanic-Americans, Women, Catholics, and Asian-Americans, begin to take down this racst ideology. However racism is still marketed today. A recent six flags ad portrayed an Asian-American sterotype, and african-americans are still characterized by the record indudtry as "gangsters." Sexism is advertised as we saw with the soap commercial, a woman can in fact have an independent life, but of course the media continues to tell both men and women that they must act and look a certain way. Regrettable, advertising is going after our critical thought.

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